Nirma is one of the few names - which is instantly recognized as a true Indian brand. The Brand which has always captured beauty with simplicity can be seen through their advertisement campaigns over the years. Today Nirma has a new brand ambassador. A brand with which many Bollywood actresses have associated themselves with, has a new face in Hansika. She will be the face for the entire range of beauty soaps, gels, etc for Nirma.
Hansika joins the brand replacing former Bollywood actress Sonali Bendre as the new brand ambassador for Nirma. The commercials were aired first on 16th October 2009, on the very auspicious day of Diwali.