Brazil - Heaven On Earth (19 PICS)
Brazil annually invests more than US$3 million to promote its tourist destinations in Portugal, the president of the Brazilian Tourism Institute (Embratur), Jeanine Pires, has stated.
“Brazil’s tourism promotion investment in Portugal is never less than US$3 million” a year, she said on Thursday.
Pires is in Portugal to take part in the Lisbon Tourism Fair (BTL). She said that Brazil’s total investment in tourism promotion is US$90 million, of which 40 percent is invested in Europe, especially in priority countries, which besides Portugal are Spain, France, England, Germany and Italy.
Portugal is the sixth-ranked originator of tourists for Brazil, which in 2008 received 222,558 Portuguese visitors.
Portugal and Brazil are currently linked by 56 regular flights, with 11,391 weekly seats on aircraft connecting Lisbon to Brasilia, Belo Horizonte, Fortaleza, Natal, Recife, Rio de Janeiro, Salvador and Sao Paulo, and Porto to Rio de Janeiro and Sao Paulo.
Brazil’s participation in BTL includes 36 co-exhibitors besides Embratur, among them tourism operators, hotel networks and promotion agencies from Brazilian states.
BTL runs from 13 to 17 January at the Lisbon International Fair (FIL) venue in the Portuguese capital. (macauhub)
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