Assorted Images of Real Indian Beauties from All Parts of the Country
India’s beauty care queen Shahnaz Hussain is all set to launch yet another herbal skin care product in New York and London - and again with no advertising budget at all as she claims.
“You can’t imagine anybody launching a brand, that too a brand going international, without any ad budget at all,” Hussain told IANS in an extended conversation here. But that’s what she has been doing for the last 30 years and with great success.
So much so that America’s top business school, Harvard, invited her back in 2002 to give a lecture on “How to create a brand without publicity”, but Hussain, the consummate businesswoman that she is, waited for eight years to come down to America to do it.
When Hussain got an invitation in January from Washington to attend President Barack Obama’s Summit on Entrepreneurship, she promptly wrote to Harvard to give her a date around that time. And they did, she said excitedly.
“But I am here for the summit,” she hastened to add lest it be taken amiss before quickly returning to her theme. “I told them I can’t get away from my business just to give a lecture,” said Hussain who was all set to jet down to London along with her export manager and an assistant in tow.
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