Victoria's Secret is opening its first store in Canada Thursday morning at the West Edmonton Mall.
Staff expect huge lineups for Thursday's grand opening. "We have heard from the mall that people are coming from towns like Saskatoon by the busload," said Nicole Gibbons, a public relations manager for the chain.
The store will carry Victoria's Secret intimates, swimwear, beauty products and also its PINK line, aimed at "collegiate" women.
Since its inception 33 year ago, the brand has grown into the largest lingerie retailer in the U.S. with more than $4 billion in annual net sales.